Launch Your MVP in 8 Weeks

Launch Your

Launch Your

Cross-Platform

Cross-Platform

MVP

MVP

in 8 Weeks

in 8 Weeks

We rapidly build and launch low-cost, cross-platform MVPs using AI, low-code, and expert design—so you can validate your idea fast.

Validated & Tested

iOS & Android

Enterprise Ready

Get Free Quote

See How It Works

Our Process

From Idea to Launch in

From Idea to Launch in

5 Simple Phases

5 Simple Phases

1

Discovery & Validation

Rapid workshops, market research, and AI-assisted prototyping to ensure your problem is worth solving before investing further.

2

Design &

Handoff

High-fidelity wireframes and design systems in Figma, documenting every screen state forproduction-ready implementation.

3

Development & Integration

Build in FlutterFlow with Firebase backend for secure authentication, real-time databases, and scalable infrastructure.

4

Testing & Deployment

Comprehensive testing and release to App Store and Google Play, with continuous feedback loops for validation.

5

Handover & Roadmap

Complete codebase transfer, documentation, and analytics setup. We help prioritize your future product roadmap.

Innovation

Innovation

Without the Enterprise Price Tag

Without the Enterprise Price Tag

Traditional custom development costs start at AUD $120k–150k in Australia. We deliver a high quality MVP’s for less than 50% of that cost by leveraging cutting-edge tools and smart workflows.

Traditional custom development costs start at AUD $120k–150k in Australia. We deliver a high quality MVP’s for less than 50% of that cost by leveraging cutting-edge tools and smart workflows.

01

Speed & Efficiency

AI coding assistants boost productivity by at least 5x, allowing us to deliver a publish-ready product in 8 weeks instead of 6+ months.

02

Evidence-Based Decisions

Early validation prevents feature bloat and misaligned solutions—common reasons startups overspend.

03

Enterprise-Grade Quality

Our MVP tech stack delivers exceptional UX, and can be configured for true native features such as push notifications and location services.

04

Hybrid Talent Model

Led by experienced onshore product managers and UI/UX leads, executed by skilled offshore developers.

Start Your Project

Meet the Team

Led by Experienced

Led by Experienced

Led by Experienced Product & Business Leaders

Product & Business Leaders

Product & Business Leaders

Watch this quick explainer video that outlines the proven steps to validate and launch an MVP quickly—without the usual risk and expense.

Paul Gregg

Product Strategy & Design

Paul leads the discovery and product design process, transforming complex problems into elegant solutions. With extensive experience in product strategy and user-centered design, he ensures every MVP is built on solid validation and addresses real market needs.

Expert in product-market fit validation

Specialises in rapid prototyping & user research

Proven track record launching successful MVPs

Connect on LinkedIn

Eddie Swinnen

MVP Requirements & Strategy

As Chief Customer Officer at Jetts Australia, Eddie brings enterprise-scale product expertise to Release 1. He advises on product requirements and MVP scoping, ensuring solutions are built for real-world operational success and customer adoption.

Chief Customer Officer, Jetts Australia

Enterprise product strategy & customer experience

Expert in building scalable digital products

Connect on LinkedIn

Backed by decades of combined experience, Paul and Eddie ensure your MVP is built right—validated, designed strategically, and positioned for success in the market.

Our Success

What Our

What Our

Clients Say

Clients Say

Led by experienced onshore product managers and UI/UX leads, executed by skilled offshore developers.

Olivia Robert

Logistic

"The structured validation process gave us clarity and confidence. We avoided expensive mistakes and launched

Julie Wilford

Software Developer

"As a non-technical founder, I needed guidance. Release 1 handled everything from prototyping to deploymen

Mika Warner

HR

Free Resource

Get Your Free

Get Your Free

Product Validation Checklist

Product Validation Checklist

A step-by-step guide to assessing market needs, defining MVP scope, setting success metrics, and aligning stakeholders—before you write a single line of code.

A step-by-step guide to assessing market needs, defining MVP scope, setting success metrics, and aligning stakeholders—before you write a single line of code.

Validate your idea with proven frameworks

Define the right scope for your MVP

Set measurable success metrics from day one

Align all stakeholders before launch

Download Now

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Download Now

Enter your email to get instant access

We respect your privacy. Unsubscribe anytime.

Download Now

Enter your email to get instant access

We respect your privacy. Unsubscribe anytime.

The Difference

Release 1 vs The Old Way

Release 1 vs The Old Way

See how our modern approach compares to traditional full-stack development.

Aspect

Cost

Time to MVP

Iteration Speed

Technology Stack

Risk & Overspend

Integration

Documentation

The Old Way

Start at AU$120k–150k per MVP

6–12 months

Slow; changes require significant rework

Full-stack native development

High risk of scope creep and budget overruns

Complex; requires custom API development

Often incomplete or inconsistent

Release 1 Program

~AU$50k (approx. 67% less)

8 weeks

Fast; low-code platform and AI accelerate changes

Fast; low-code platform and AI accelerate changes

Modern low-code & AI-assisted tooling

Structured phases minimise risk and control costs

Managed back-end services providing streamlined authentication and integration tools.

Managed back-end services providing streamlined authentication and integration tools.

Comprehensive handover with full documentation

Ready to Build Smarter?

Ready to Build Smarter?

Join the businesses who've cut costs by 67% and launched in weeks, not months.

Join the businesses who've cut costs by 67% and launched in weeks, not months.

Get Free Quote

Watch & Learn

Rapid

Rapid

MVP Methodology

MVP Methodology

Watch this quick explainer video that outlines the proven steps to validate and launch an MVP quickly—without the usual risk and expense.

Watch this quick explainer video that outlines the proven steps to validate and launch an MVP quickly—without the usual risk and expense.

5

Proven Phases

8

Weeks to Launch

67%

Cost saving

Want to discuss how this methodology can work

for your project?

Want to discuss how this methodology can work for your project?

Schedule A Consultation

Check Your Fit

Is Release 1 Right for Your Project?

Tell us about your project and we'll help you determine if our program is a good fit. We'll provide tailored advice and next steps within 24 hours.

This helps us understand your needs and provide relevant guidance.

Response within 24 hours

No obligation

100% confidential

Not sure if you're ready? Contact us for a no-pressure conversation about your idea.

Check Your Fit

Is Release 1 Right for Your Project?

Tell us about your project and we'll help you determine if our program is a good fit. We'll provide tailored advice and next steps within 24 hours.

This helps us understand your needs and provide relevant guidance.

Response within 24 hours

No obligation

100% confidential

Not sure if you're ready? Contact us for a no-pressure conversation about your idea.

Check Your Fit

Is Release 1 Right for Your Project?

Tell us about your project and we'll help you determine if our program is a good fit. We'll provide tailored advice and next steps within 24 hours.

This helps us understand your needs and provide relevant guidance.

Response within 24 hours

No obligation

100% confidential

Not sure if you're ready? Contact us for a no-pressure conversation about your idea.

Got Questions?

Frequently Asked Questions (FAQ’s)

Frequently Asked Questions (FAQ’s)

Everything you need to know about the Release 1 program.

What does Release 1 include?

Release 1 is a complete end-to-end program that moves through five key phases. It begins with Discovery and Validation, which includes rapid workshops and market research. From there, the Design and Handoff phase delivers high-fidelity wireframes, user flows, and a full design system. Development and Integration follows, where the build is completed in FlutterFlow using a Firebase backend. This is supported by Testing and Deployment, covering QA, user acceptance testing, and release to both the App Store and Google Play. The program finishes with Handover and Roadmap, providing the full codebase, documentation, and guidance for future development. The result is a functional, production-ready MVP that has been validated with real users.

How long does it take?

Release 1 projects typically take eight weeks from kick-off to deployment. This timeline includes all five phases of the program. The exact duration may vary slightly depending on project complexity and stakeholder availability, but our structured methodology ensures we deliver on schedule. Compared to traditional development (6–12 months), this represents a dramatic acceleration of your time to market.

What industries do you specialise in?

We work across industries—our methodology is industry-agnostic. We've successfully delivered MVPs for logistics, eCommerce, healthcare, professional services, and more. What matters most is whether you have a clear problem to solve and a target market to serve. Our structured validation process helps us quickly understand your industry's unique challenges and build solutions that fit your specific needs.

What is the typical cost

Most Release 1 projects cost around AU$50k, which is a fraction of traditional development costs (typically AU$120k–150k). This represents approximately 67% in savings. The exact price depends on your project's scope and complexity, but our structured approach and use of low-code platforms keeps costs predictable and transparent. We'll provide a detailed quote after our initial consultation so you know exactly what to expect.

What happens after the MVP is launched?

At the end of Release 1, we transfer all code, documentation, and analytics setup to you. You own everything we build. We'll also help you prioritize a future product roadmap based on user feedback and market validation. From there, you have options: you can continue working with us on future phases, hand the project over to your internal team, or engage another development partner. Many clients choose to build out their full platform with us after validating their MVP, just like Rack Logic did.

Can you integrate with my existing systems?

Yes, absolutely. We design with integration in mind from day one. Firebase and Flutter make it easy to connect to REST APIs, third-party services, and existing databases. Whether you need to sync with your CRM, payment gateway, inventory system, or other tools, we'll architect the solution to work seamlessly with your existing infrastructure. During the discovery phase, we'll identify all necessary integrations and plan accordingly.

Do I need to know how to code?

No coding knowledge required! We handle all development, technical architecture, and implementation. Your role is to provide domain expertise, business requirements, and feedback. We explain everything in plain language and involve you in key decisions, but you never need to touch code. Many of our most successful clients are non-technical founders who bring industry knowledge and vision—we bring the technical execution.

Who owns the intellectual property and code?

You own everything. All intellectual property, source code, designs, and documentation created during the Release 1 program belong to you. Upon completion and final payment, we transfer full ownership with no strings attached. You're free to modify, scale, or commercialize the product however you see fit. We believe in empowering our clients with complete control over their digital assets.

What does Release 1 include?

Release 1 is a complete end-to-end program that moves through five key phases. It begins with Discovery and Validation, which includes rapid workshops and market research. From there, the Design and Handoff phase delivers high-fidelity wireframes, user flows, and a full design system. Development and Integration follows, where the build is completed in FlutterFlow using a Firebase backend. This is supported by Testing and Deployment, covering QA, user acceptance testing, and release to both the App Store and Google Play. The program finishes with Handover and Roadmap, providing the full codebase, documentation, and guidance for future development. The result is a functional, production-ready MVP that has been validated with real users.

How long does it take?

Release 1 projects typically take eight weeks from kick-off to deployment. This timeline includes all five phases of the program. The exact duration may vary slightly depending on project complexity and stakeholder availability, but our structured methodology ensures we deliver on schedule. Compared to traditional development (6–12 months), this represents a dramatic acceleration of your time to market.

What industries do you specialise in?

We work across industries—our methodology is industry-agnostic. We've successfully delivered MVPs for logistics, eCommerce, healthcare, professional services, and more. What matters most is whether you have a clear problem to solve and a target market to serve. Our structured validation process helps us quickly understand your industry's unique challenges and build solutions that fit your specific needs.

What is the typical cost

Most Release 1 projects cost around AU$50k, which is a fraction of traditional development costs (typically AU$120k–150k). This represents approximately 67% in savings. The exact price depends on your project's scope and complexity, but our structured approach and use of low-code platforms keeps costs predictable and transparent. We'll provide a detailed quote after our initial consultation so you know exactly what to expect.

What happens after the MVP is launched?

At the end of Release 1, we transfer all code, documentation, and analytics setup to you. You own everything we build. We'll also help you prioritize a future product roadmap based on user feedback and market validation. From there, you have options: you can continue working with us on future phases, hand the project over to your internal team, or engage another development partner. Many clients choose to build out their full platform with us after validating their MVP, just like Rack Logic did.

Can you integrate with my existing systems?

Yes, absolutely. We design with integration in mind from day one. Firebase and Flutter make it easy to connect to REST APIs, third-party services, and existing databases. Whether you need to sync with your CRM, payment gateway, inventory system, or other tools, we'll architect the solution to work seamlessly with your existing infrastructure. During the discovery phase, we'll identify all necessary integrations and plan accordingly.

Do I need to know how to code?

No coding knowledge required! We handle all development, technical architecture, and implementation. Your role is to provide domain expertise, business requirements, and feedback. We explain everything in plain language and involve you in key decisions, but you never need to touch code. Many of our most successful clients are non-technical founders who bring industry knowledge and vision—we bring the technical execution.

Who owns the intellectual property and code?

You own everything. All intellectual property, source code, designs, and documentation created during the Release 1 program belong to you. Upon completion and final payment, we transfer full ownership with no strings attached. You're free to modify, scale, or commercialize the product however you see fit. We believe in empowering our clients with complete control over their digital assets.

What does Release 1 include?

Release 1 is a complete end-to-end program that moves through five key phases. It begins with Discovery and Validation, which includes rapid workshops and market research. From there, the Design and Handoff phase delivers high-fidelity wireframes, user flows, and a full design system. Development and Integration follows, where the build is completed in FlutterFlow using a Firebase backend. This is supported by Testing and Deployment, covering QA, user acceptance testing, and release to both the App Store and Google Play. The program finishes with Handover and Roadmap, providing the full codebase, documentation, and guidance for future development. The result is a functional, production-ready MVP that has been validated with real users.

How long does it take?

Release 1 projects typically take eight weeks from kick-off to deployment. This timeline includes all five phases of the program. The exact duration may vary slightly depending on project complexity and stakeholder availability, but our structured methodology ensures we deliver on schedule. Compared to traditional development (6–12 months), this represents a dramatic acceleration of your time to market.

What industries do you specialise in?

We work across industries—our methodology is industry-agnostic. We've successfully delivered MVPs for logistics, eCommerce, healthcare, professional services, and more. What matters most is whether you have a clear problem to solve and a target market to serve. Our structured validation process helps us quickly understand your industry's unique challenges and build solutions that fit your specific needs.

What is the typical cost

Most Release 1 projects cost around AU$50k, which is a fraction of traditional development costs (typically AU$120k–150k). This represents approximately 67% in savings. The exact price depends on your project's scope and complexity, but our structured approach and use of low-code platforms keeps costs predictable and transparent. We'll provide a detailed quote after our initial consultation so you know exactly what to expect.

What happens after the MVP is launched?

At the end of Release 1, we transfer all code, documentation, and analytics setup to you. You own everything we build. We'll also help you prioritize a future product roadmap based on user feedback and market validation. From there, you have options: you can continue working with us on future phases, hand the project over to your internal team, or engage another development partner. Many clients choose to build out their full platform with us after validating their MVP, just like Rack Logic did.

Can you integrate with my existing systems?

Yes, absolutely. We design with integration in mind from day one. Firebase and Flutter make it easy to connect to REST APIs, third-party services, and existing databases. Whether you need to sync with your CRM, payment gateway, inventory system, or other tools, we'll architect the solution to work seamlessly with your existing infrastructure. During the discovery phase, we'll identify all necessary integrations and plan accordingly.

Do I need to know how to code?

No coding knowledge required! We handle all development, technical architecture, and implementation. Your role is to provide domain expertise, business requirements, and feedback. We explain everything in plain language and involve you in key decisions, but you never need to touch code. Many of our most successful clients are non-technical founders who bring industry knowledge and vision—we bring the technical execution.

Who owns the intellectual property and code?

You own everything. All intellectual property, source code, designs, and documentation created during the Release 1 program belong to you. Upon completion and final payment, we transfer full ownership with no strings attached. You're free to modify, scale, or commercialize the product however you see fit. We believe in empowering our clients with complete control over their digital assets.

Who We Serve

Built for Ambitious
Teams & Founders

Built for Ambitious
Teams & Founders

Everything you need to know about the Release 1 program.

Existing Businesses

Struggling to find technical talent or control development costs? We provide a turn-key solution to digitise processes and build new products.

Reduce operational bottlenecks

No need to hire in-house tech team

Fixed-price, predictable delivery

Learn More

Startup Founders

Avoid overbuilding features and misallocating budgets. Our lean approach helps you validate first, then launch within budget

Validate before you build

Launch fast, gather feedback early

Stretch runway with lower costs

Learn More

Large Enterprises

Break free from innovation theatre and bureaucracy. We function as your external innovation lab for rapid experimentation.

Test ideas without disrupting systems

Move faster than internal IT

Integrate successful prototypes back

Learn More

Existing Businesses

Struggling to find technical talent or control development costs? We provide a turn-key solution to digitise processes and build new products.

Reduce operational bottlenecks

No need to hire in-house tech team

Fixed-price, predictable delivery

Learn More

Startup Founders

Avoid overbuilding features and misallocating budgets. Our lean approach helps you validate first, then launch within budget

Validate before you build

Launch fast, gather feedback early

Stretch runway with lower costs

Learn More

Large Enterprises

Break free from innovation theatre and bureaucracy. We function as your external innovation lab for rapid experimentation.

Test ideas without disrupting systems

Move faster than internal IT

Integrate successful prototypes back

Learn More

Success Story

From Idea to Product Launch : Rack Logic

From Idea to Product Launch : Rack Logic

How Release 1 helped validate and build a compliance tool that's transforming warehouse safety inspections across Australia.

Q4

2025 Launch

100%

Validated

Q4

2025 Launch

100%

Validated

Q4

2025 Launch

100%

Validated

Challenge

Pallet rack inspections were slow and fragmented. Inspectors used paper forms, multiple apps and spreadsheets to log defects, draw floor plans and compile safety reports. Compliance with Australian Standard AS 4084 was difficult and time-consuming, and there was no single tool designed for warehouse managers and inspectors.

Challenge

Pallet rack inspections were slow and fragmented. Inspectors used paper forms, multiple apps and spreadsheets to log defects, draw floor plans and compile safety reports. Compliance with Australian Standard AS 4084 was difficult and time-consuming, and there was no single tool designed for warehouse managers and inspectors.

Challenge

Pallet rack inspections were slow and fragmented. Inspectors used paper forms, multiple apps and spreadsheets to log defects, draw floor plans and compile safety reports. Compliance with Australian Standard AS 4084 was difficult and time-consuming, and there was no single tool designed for warehouse managers and inspectors.

Release 1 Approach

In just weeks, we built Rack Logic a lean inspection app designed to make inspections faster and easier. Inspectors could create floor plans, log defects, and generate reports in one workflow—even offline. The prototype proved that a streamlined process and automated reporting saved real time and customers were willing to pay for it.

Release 1 Approach

In just weeks, we built Rack Logic a lean inspection app designed to make inspections faster and easier. Inspectors could create floor plans, log defects, and generate reports in one workflow—even offline. The prototype proved that a streamlined process and automated reporting saved real time and customers were willing to pay for it.

Release 1 Approach

In just weeks, we built Rack Logic a lean inspection app designed to make inspections faster and easier. Inspectors could create floor plans, log defects, and generate reports in one workflow—even offline. The prototype proved that a streamlined process and automated reporting saved real time and customers were willing to pay for it.

Outcome

Streamlined compliance

Inspectors can complete an AS 4084 inspection end-to-end, from defect logging to certification report generation, on a single device.

Real-time collaboration

Inspection data and remediation steps are shared instantly with warehouse managers to keep racking systems safe and compliant.

Fast validation and clear demand signal

By proving demand with a simple, high-impact feature set, Rack Logic gained confidence to invest further.

Why Release 1 Matters

This project shows how Release 1 ignites early product phases. By validating the core problem and achieving product/market fit first, it sets new products on the best trajectory toward user adoption, long-term success and future viability—before adding expensive features or scaling up development.

Outcome

Streamlined compliance

Inspectors can complete an AS 4084 inspection end-to-end, from defect logging to certification report generation, on a single device.

Real-time collaboration

Inspection data and remediation steps are shared instantly with warehouse managers to keep racking systems safe and compliant.

Fast validation and clear demand signal

By proving demand with a simple, high-impact feature set, Rack Logic gained confidence to invest further.

Why Release 1 Matters

This project shows how Release 1 ignites early product phases. By validating the core problem and achieving product/market fit first, it sets new products on the best trajectory toward user adoption, long-term success and future viability—before adding expensive features or scaling up development.

Outcome

Streamlined compliance

Inspectors can complete an AS 4084 inspection end-to-end, from defect logging to certification report generation, on a single device.

Real-time collaboration

Inspection data and remediation steps are shared instantly with warehouse managers to keep racking systems safe and compliant.

Fast validation and clear demand signal

By proving demand with a simple, high-impact feature set, Rack Logic gained confidence to invest further.

Why Release 1 Matters

This project shows how Release 1 ignites early product phases. By validating the core problem and achieving product/market fit first, it sets new products on the best trajectory toward user adoption, long-term success and future viability—before adding expensive features or scaling up development.

Lets Start

Ready to Build Your MVP in 8 Weeks?

Ready to Build Your MVP in 8 Weeks?

Get a free consultation and custom quote. We'll discuss your idea, provide expert guidance, and show you how we can bring it to life at one-third the typical cost.

0

Week Delivery

0

%

Cost saving

0

Platforms

 No commitment required • Free consultation • Response within 24 hours

Get Free Quote

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©2025 release.1

Design and Developed by release.1

About

Services

Case Studies

Blog

©2025 release.1

Design and Developed by release.1

About

Services

Case Studies

Blog

©2025 release.1

Design and Developed by release.1